AWS re:Invent elevates AI agent frenzy to new heights

By
Nat Rubio-Licht
•

Dec 3, 2025

•

6:33pm UTC

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nterprises can't wait to deploy AI agents, and AWS is dying to help.

Agents were front and center at Amazon Web Services’ re:Invent in Las Vegas this week. Two of the week’s keynotes were filled with agentic releases, aiming to help companies build, deploy, and keep track of their agentic coworkers more quickly and seamlessly.

“One of the biggest opportunities that is going to change everyone's business is agents,” said Matt Garman, CEO of AWS, in his Tuesday keynote.

Some of the highlights include:

  • Tools for quality evaluations and policy controls for agents in Amazon Bedrock’s AgentCore platform;
  • Systems that allow users to build agents that learn from experience and are easily customizable;
  • And a new offering called "frontier agents,” which go beyond conventional agentic capabilities in autonomy, scalability and how long they can run. Debuting three of these frontier agents in his keynote, Garman called these systems a “step function change more capable than what we have today.”

Amid the mad dash to get these agents into the workforce, whether enterprises and their workforces are ready for them remains unclear. In a panel at re:Invent on Tuesday, May Habib, co-founder and CEO of agentic AI platform Writer, said that agents could fundamentally change the concept of career progress.

“You are no longer going to be promoted because you can execute tasks effectively,” Habib said. “You're going to be promoted because you can build systems of agentic orchestration that make these tasks happen.”

And with all the promises of what agents could be capable of, human employees may be getting uncomfortable. A survey of more than 1,000 workers by EY found that, while 84% of employees are eager about the prospect of agents, 56% worry about their job security. The anxiety comes amid companies such as Salesforce to Klarna to Accenture slashing staff as they pour more cash into AI.

“Just looking at this with the realist point of view, the vast majority of the CFOs (and) the C-suite out there are not mincing words around trying to be the most efficient, leanest, fastest company,” Habib said.

Our Deeper View

Agents still have quite a few kinks to work out. All AI systems have similar fundamental issues: data, security, hallucination, and bias. This problem is evident in some of the releases at re:Invent that seek to address those key issues, while placing stringent guardrails on what they can and can't do. Still, even with new tooling, enterprises would be wise not to treat these agents as full-blown digital coworkers just yet.