Mercury

We started Mercury by imagining what the best banking* platform for startups would be like. Fast forward a few short years and we have 200,000+ customers. Now, we’re expanding our universe beyond businesses, to serve ambitious individuals with exceptional software to manage their banking and finances, with Mercury Personal.

We’re looking for a Senior Product Marketing Manager who can help us tell our story to a new audience and drive growth for Mercury Personal.

Here are some of the things you’ll do:

• Own the go-to-market strategy for Mercury Personal, including audience refinement, positioning, messaging, and launch planning
• Develop deep customer insights through both quantitative and qualitative research to understand what drives individuals’ banking decisions
• Create compelling narratives that differentiate Mercury Personal and drive growth in the consumer segment
• Partner with growth, creative, and product teams to develop and execute marketing campaigns across multiple channels
• Build and maintain competitive intelligence on the personal banking space, identifying opportunities for Mercury to stand out
• Drive product adoption through growth initiatives, working closely with our personal banking product team
• Measure and optimize performance, using data to inform future marketing strategies
• Champion the voice of the consumer customer within Mercury, ensuring their needs are represented in product development

There are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of these attributes:

• 5+ years of B2C product marketing experience
• Strong track record of developing and executing go-to-market strategies for new products
• Experience translating complex products into clear, compelling value propositions
• Excellent storytelling abilities with a keen eye for what makes products resonate with consumers
• Data-driven approach, with experience using analytics to optimize campaigns
• Strong project management skills and ability to coordinate cross-functional initiatives
• Experience working with product, growth, and creative teams
• Fintech experience is a plus, particularly in consumer banking or personal finance

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $171,000 – $213,700
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $153,900 – $192,300
• Canadian employees (any location): CAD 161,600 – 201,900