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Good Morning,

Welcome to this special weekend edition of The Deep View, presented in partnership with Momentum.

Prompting Is the Missing Link in the AI Conversation

Everyone’s talking about AI.
Everyone’s pitching agents.
Few are showing teams how to actually make it work.

GTM teams today are overwhelmed with tools but underpowered in execution. The issue isn’t a lack of AI. It’s that no one’s teaching teams how to communicate clearly with it. Reps are still sending half-baked prompts into ChatGPT, wasting time, and rewriting the output manually.

This isn’t a tooling problem. It’s a prompting problem.
And that’s where Momentum comes in.

AI Is Only as Good as the Prompts Behind It

AI agents or GPTs don’t think for themselves.
They follow instructions.
And those instructions come from prompts.

When you don’t define the role, context, structure, and output, the agent guesses. That’s how you end up with hallucinated summaries, vague CRM entries, and broken trust.

Here is an example of how just simple changes in the structure of prompting makes a huge difference:

Taking the same paragraph and adding in Section titles, and hashtags (which the AI recognizes the Markdown) it helps the AI understand formatting and hierarchy and therefore performs better.

Do not believe me? Go test it.

See the Power of a Real Prompt System

Here’s an example from our internal library:

Prompt: Pipeline Summary for Slack + Salesforce

#ROLE#
You are a senior GTM analyst. Summarize this deal using the SPICED framework.

#Context:#
- Stage: Evaluation
- Prospect: VP of Sales, 400-person SaaS org
- Competitors: Clari + internal tooling

#Output:#
- Situation
- Pain
- Impact
- Critical Event
- Decision Criteria
- Risk Factors
- Rep Score (1–5)
- Two direct quotes
- One clear next step

Format must be clean and usable in Slack + mapped fields in Salesforce.

With prompts like this, reps don’t waste time guessing how to talk to AI.
Your agents don’t get confused.
Your systems don’t get polluted.

And your team moves faster.

Momentum solves that by embedding prompt-driven workflows into the fabric of your GTM motion. The prompt becomes the system. The AI becomes the operator and for lack of a better word, Momentum starts to build (pun reference intended)

Momentum Turns Prompts Into Execution

Momentum isn’t just a Revenue Orchestration platform. It’s your AI-powered GTM operating layer.

At the heart of it is a structured prompt system designed to turn unstructured customer conversations into clean, contextual execution—inside Slack, CRM, and your pipeline reviews.

We go beyond just prompting on top of a transcript, but go through multi-validation and data cleaning steps to ensure that the prompt is running over clean and accurate data, which makes the output way more trustworthy.

While most teams are still copy/pasting into chatbots, Momentum builds structured prompts directly into your workflows and AI agents, powering clean updates, field mapping, and real-time insights that is delivered into your Salesforce or Slack instance. The results are faster actions, better visibility, and less time wasted.

You get clean, trusted summaries.
Fully populated CRM fields.
Immediate insights for reps and leadership.

All without the rep having to lift a finger.

Unlock Your Prompt-Driven GTM Motion

To help you build your own prompt system, we’re giving you full access to the Momentum Prompt Library—used by high-performing revenue teams across Sales, RevOps, CS, Enablement, and Marketing.

Inside, you’ll find:

• 200+ GTM-specific prompts for real use cases

• Structured formats for SPICED, MEDDPICC, Challenger, and more

• Prompt templates for call reviews, follow-ups, battlecards, and CRM automation

• Scoring and coaching-ready outputs

• Usable formats for Slack, Salesforce, and email

This isn’t a pack of generic chat commands.
These are the operational prompts your agents need to execute.

→ Click here to access the Momentum Prompt Library and start building your prompt-powered GTM advantage.

With AI now embedded in every product and pitch, the edge won’t come from tools.
It will come from clarity. And clarity starts with prompts.