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Good Morning,

Welcome to this special weekend edition of The Deep View, presented in partnership with Momentum.

Written by Jonathan Kvarfordt aka “Coach”
Head of GTM Growth Momentum
Founder of GTM AI Academy

Automation Is the Missing Link in the AI Conversation

Everyone’s talking about AI.
Everyone’s pitching agents.
Few are showing teams how to actually execute without humans in the loop.

GTM teams today are drowning in manual tasks but starving for time to sell. The issue isn't a lack of AI tools. It's that no one's connecting AI intelligence to automated action. Reps are still manually updating CRM fields, chasing next steps, and copying data between systems.

This isn't a technology problem. It's an orchestration problem.
And that’s where Momentum comes in.

AI Without Automation Is Just Another Dashboard

AI can analyze.
AI can summarize.
But without automation, AI can't execute.

When you don't connect insights to action, teams become data janitors. That's how you end up with reps spending 72% of their time on non-revenue activities, managers drowning in alerts they can't act on, and broken workflows that leak revenue.

Here's what changes when AI meets automation:

Before: Manual Everything

• Rep finishes call → Opens CRM → Updates 5 fields → Creates task → Sends follow-up

• Time spent: 15 minutes per call

• Error rate: 30%

• Revenue Generating Activity: 28%

After: AI-Powered Automation

• Rep finishes call → AI extracts insights → Automation updates CRM + creates tasks + sends personalized follow-up

• Time spent: 0 minutes

• Error rate: <5%

• Revenue Generating Activity: 45-50%

See the Power of Real AI + Automation

Here's another example from our automation library:

With automations like this, reps don't waste time on data entry.
Your CRM doesn't get stale.
Your pipeline doesn't leak revenue.

And your team actually sells.

Momentum Turns AI Into Execution

Momentum isn't just another AI tool. It's your AI-powered GTM execution layer.

At the heart of it is an orchestration engine that transforms unstructured customer conversations into automated workflows—updating Salesforce, alerting Slack, and driving your entire revenue motion.

We go beyond just analyzing transcripts. We validate data, apply business logic, and trigger multi-step automations that would typically require 3-4 different tools and 20 minutes of human effort.

While most teams are still copying AI summaries into CRM, Momentum automatically:

• Populates every relevant field across multiple objects

• Detects and acts on deal risks in real-time

• Routes the right insights to the right people

• Enforces your sales methodology without nagging

All without reps lifting a finger.

Unlock Your Automated GTM Motion

To help you build your own automation engine, we're giving you full access to the Momentum Automation Playbook—battle-tested by revenue teams increasing their RGA by 25-30%.

Inside, you'll find:

• 10 production-ready automations that work out of the box

• Multi-object CRM orchestration patterns (Account, Opportunity, Contact, Event)

• Conditional logic frameworks for complex business rules

• Deal risk detection algorithms with automated interventions

• Cross-functional workflows connecting Sales, CS, Product, and RevOps

This isn't a collection of simple "if this then that" recipes.
These are the operational automations that transform AI from insight to impact.

→ Click here to access the Top 10 Automation Playbook and our AI will walk you through everything so you can start building your automated GTM advantage.

If you are ready for AI Transformation, book your session with the Momentum team today.

With AI now embedded in every product and pitch, the edge won't come from better models.
It will come from better execution.
And execution starts with automation.

Author Bio

Jonathan Kvarfordt is a veteran go-to-market strategist and enablement leader with over 15 years of experience helping companies scale revenue and AI through effective GTM planning and AI adoption. He is the Head of GTM Growth at Momentum.io and the founder of GTM AI Academy, where he teaches practical AI strategies for modern go-to-market teams. Recognized as one of SEC’s “Enablement Ones to Watch” in 2023, 2024, and 2025, Jonathan is also a podcast host, advisor to AI startups, and teaches AI at Bryant University. He blends strategic leadership with hands-on execution and shaping the future of AI in GTM.