Adobe’s quiet AI win — smarter PDFs

By
Nat Rubio-Licht

Jan 21, 2026

2:00pm UTC

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s AI firms seek to make their products more useful to businesses, Adobe is giving itself an AI makeover.

On Wednesday, the firm announced a suite of AI tools for its PDF editor, Acrobat, and design app, Express, including presentation generation and podcast-style audio summaries for documents. The features are the latest in several AI developments from Adobe over the last few years, signalling that the popular creative suite may want to keep up with the Joneses.

The new features include:

  • The ability to generate PowerPoint presentations out of a collection of PDFs on the fly, including requesting presentations on specific information from multiple documents;
  • Editing PDFs with a chatbot AI assistant, such as removing, adding or changing text, pages or images;
  • And creating personalized podcasts out of PDFs that include multiple speakers summarizing events.

These tools come as AI use within Acrobat is on the upswing. Adobe noted in its press release that AI use across the PDF editor increased fourfold in the last year. And its products may already be delivering productivity gains: Citing a Forrester TEI study, Adobe said that Acrobat’s AI agent has made document summarization and analysis 45% more efficient.

However, Adobe's embedding of AI further into its suite underscores that every tech company wants a piece of the enterprise. It’s why Anthropic released Claude Cowork, an agentic tool that can handle tasks on behalf of users, after seeing its Claude Code go gangbusters, and it's why xAI released Business and Enterprise plans for its Grok chatbot.

Now, the task for legacy software companies like Adobe is to stay relevant by integrating AI as rapidly and naturally as possible.

Our Deeper View

The benefit that firms like Adobe have is that they provide a niche service that hundreds of millions of people already use every day. While this could make AI use cases somewhat narrow, it also gives users more direction on how to leverage AI effectively. For example, while a chatbot can be used for practically anything, an AI-powered PDF editor can only be used to work with PDFs. If Adobe stays on the ball, its tech could serve as an example of AI finding practical uses: taking the friction out of some of the most tedious and annoying tasks in our everyday work.