Jan 22, 2026•10:45pm UTC

Apple is retooling Siri for a run at ChatGPT

pple is behind in the AI race, largely because it has failed to deliver on its promise to upgrade Siri into a more advanced personal intelligence system. However, a new report points to an overhaul that would make Siri more like the world's most popular AI tools.

Bloomberg Apple watcher Mark Gurman reported that Apple has plans to turn Siri into the company’s first artificial intelligence chatbot, code-named "Campos," according to people familiar with the plan. Campos will be “deeply embedded” across the Apple ecosystem, including the iPhone, iPad and Mac operating systems, replacing the current Siri interface, according to the report.

In addition to helping with regular chatbot tasks, such as searching the web and generating content and images, it will also provide more personalized assistance, such as using personal data to take action and locating files, texts, and other media, Gurman reports.

Beyond being powered by a custom AI model developed by the Google Gemini team, the chatbot may be hosted directly on Google's servers rather than Apple’s Private Compute servers. This would be a sharp deviation for the company that has built a reputation for prioritizing privacy on its devices by using its proprietary servers.

In terms of a timeline, it won’t be launched until Apple’s Worldwide Developers Conference (WWDC), which typically takes place at the beginning of June. The report also stated that Campos will feature both voice and typing modes and will be integrated into iOS 27.

Before that, the highly anticipated iOS 26.4 Siri update will likely still launch in the coming months. This update will not be as major, with Siri keeping its current interface and adding features such as better web search, access to personal data, and screen analysis.

While Apple is internally testing the chatbot as a standalone Siri app, similar to the ChatGPT and Gemini apps that are already leading the market, the company does not plan to release it to consumers. Rather, the plan is to limit the rollout to the operating systems, according to Gurman's report.

Our Deeper View

Apple continues to play from behind in the AI race. It unveiled Apple Intelligence after peers had already launched advanced AI offerings, and touted features that have yet to materialize. Yet by leveraging Google’s advanced AI models and combining them with Apple’s hardware, which has the competitive advantage of extreme customer loyalty, the company might still find its entry point into the market. However, in doing so, it is important that Apple balances its desire to compete with what makes the brand special, such as prioritizing user privacy, ease of use, and design excellence.