oogle Maps is getting an AI upgrade.

The search giant has added a number of Gemini-powered features to its GPS app in recent weeks. The latest feature, released Monday, is a builder agent and a model context protocol server to help developers create interactive projects using Maps data and code, powered by its Gemini models. 

The features come just days after Google announced several new consumer-focused features for the popular app, including: 

• Landmark-based mapping that directs users based on things like gas stations, restaurants and famous buildings that are easy to spot;
• Proactive traffic alerts, even when a user isn’t navigating;
• And a “lens” feature that gives users conversational insights, allowing users to ask questions about whatever is in front of them.

These features, while targeting two different audiences, underscore the vast opportunity that Google has with the navigation app. Though Google Maps’ exact user numbers aren’t available, the company noted that the app has more than one billion monthly users worldwide.

As Google fights for AI dominance over competitors like OpenAI, Microsoft and Amazon, Maps’ solid consumer user base uniquely positions it to expose its Gemini models to a wide audience.

Embedded features like these may help with adoption as consumers are still warming up to trusting and using AI in their day-to-day lives. The developer features, meanwhile, could help it secure a more enterprise-focused audience and leverage the vast amount of data that it has through Maps. 

In both cases, these features put Google’s AI models in front of a massive audience.