fter two decades in tech media, I've learned that the best journalism happens when you deeply understand your audience and they trust you enough to let you into their daily routine.

That’s why I’ve been excited to join The Deep View as Editor-in-Chief and Chief Content Officer.

This is a big moment. It's not just a new role, but a chance to build something that reflects where I believe the future of media is moving. Increasingly, it will be about deeper engagement with more specific audiences. The publications that will thrive are the ones that build direct and trusting relationships with their audiences.

During an incredible run at ZDNET, CNET, and TechRepublic, I learned how to earn an audience's trust over time as we analyzed how tech was reshaping the world, from the internet to smartphones to social media. And over the past few years, no shift has been more profound — or more deserving of smart, discerning coverage — than the rise of generative AI.

That’s what drew me to what The Deep View has built. It’s a publication founded around a simple belief: if you respect your audience, you go deeper. You cut through the noise, hype, and buzzwords and focus on what actually matters to the people shaping this transformation — and those living through it. The fact that The Deep View has already earned the trust of more than 600,000 newsletter subscribers is a testament to that approach.

Stepping into this role, my goal is to help take that foundation and grow it into something even more ambitious. I’m grateful to Faris Kojok for the trust and for the vision he’s created: a media company with a clear point of view, editorial independence, and a sustainable model to grow and thrive in the years ahead.

I've been covering AI for over a decade, watching it evolve from research labs to enterprise infrastructure to daily reality for billions of people. At ZDNET, we built one of the first dedicated AI coverage areas at a major tech outlet. Now I get to focus on it exclusively, with a team and audience that share my commitment to asking the big questions about AI.

Leaving traditional media was not a decision I took lightly. I’ve been lucky to work with remarkably talented teams. But the opportunity to focus solely on the AI space and to do it inside a nimble, mission-driven newsroom felt like the right next step.

I’m grateful to everyone I’ve worked with over the years, and the lessons, relationships and collaborations are coming with me.

If you're interested in AI — how it’s transforming the future, how it's being used, and what it means for your work and your world — I hope you'll subscribe to The Deep View. We're just getting started and we’re thrilled to be on this historic journey with you.