Lufthansa leans on AI, cuts 4,000 Jobs

By
Nat Rubio-Licht

Sep 30, 2025

12:00pm UTC

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Lufthansa is cutting 4,000 jobs as it leans on AI to set higher profitability targets, the company announced on Monday.

The job cuts would primarily impact administrative roles in Germany, focusing on positions that “will no longer be necessary in the future” due to the duplication of work, the company noted.

“The profound changes brought about by digitalization and the increased use of artificial intelligence will lead to greater efficiency in many areas and processes,” the company said in its announcement.

Lufthansa is far from the first company to lean into AI to automate certain positions. Klarna and Salesforce both cut thousands of staff this year, with their CEOs confirming that AI was the reason those jobs weren’t replaced. Accenture said last week that it would “exit” staff who couldn’t be reskilled on the tech, and that 11,000 were already cut.

The string of cuts signals that companies are looking to AI as a means of automating administrative, repetitive and routine tasks. Research from Microsoft published in July found that positions such as customer service, telephone operators and sales representatives are among those that are particularly vulnerable to AI automation. 

As companies seek to prove returns on their AI investments, they may be looking to headcount as a way to fulfill those promises.