I have attended Adobe Summit three years in a row, and the best part of the event is the "Sneaks": the company's preview of cutting-edge experiments that may one day join its suite of tools.
The submissions are crowdsourced from employees across the company, each vying for a chance to present their big ideas and potentially ship the next breakout feature, with 40% historically making it to full rollout. Some of Adobe's most popular features were first showcased at Sneaks, including Generative Fill, which was originally unveiled as Project Fast Fill.
This year, the team received over 500 submissions, up from 150 last year, and had to whittle them down to the top seven. Ahead of Sneaks this year, I got an additional sneak peek into one of the features being showcased—Project Tailored Takes—so let's spotlight that one.
The concept is simple: it takes Firefly Foundry, Adobe’s enterprise generative AI models that are customized to the company’s data and assets, and applies them to generate videos that serve marketers’ needs. This includes first creating images that reflect your needs, then using them to build storyboards, and finally generating variations tailored to different audiences.
For instance, in a demo, the user began with an origin-story campaign for a global coffee brand. A quick prompt enabled Firefly Foundry to generate on-brand product imagery, and the user was then able to create multiple brand-consistent variants with the product or background swapped, ready to be used as potential video frames. Other tweaks included camera view adjustments, A/B Testing, and localization for different parts of the globe.
“I think the big problem that is solved is all about scale and speed, and so getting from interesting assets to valuable code or production-ready assets more quickly,” Eric Matisoff, principal evangelist at Adobe, told The Deep View.
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The sheer increase in internal submissions Adobe received from employees for Sneaks this year is notable in itself. Not only are agentic solutions being built for enterprise customers and creatives, but those same AI tools are also making it easier for people to create cutting-edge features and experiments. The amount of innovation that agentic AI tools are fueling is exciting, especially because we are just scratching the surface of what these tools are enabling professionals inside of companies like Adobe to create.
Disclosure: Sabrina Ortiz's travel to Adobe Summit was paid by Adobe. The Deep View's coverage is editorially independent from the companies we cover.