Uber is trying to AI-hack your grocery list

Feb 12, 2026

2:09pm UTC

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AI already builds apps and writes essays, and now adds milk to your grocery cart.

On Wednesday, Uber launched a Cart Assistant in the Uber Eats app, a new AI-powered feature that helps add items to your grocery shopping. All you have to do is find your grocery store and type the items you’d like to add to your cart. 

You can also add an image or screenshot of a recipe or list, even if it's handwritten, which Cart Assistant analyzes to choose the items. If, like me, your first concern was pricing, Uber says that the assistant will automatically take factors such as availability, price, and promotions into account.

The assistant also takes into account your past orders to prioritize selections of your familiar or previously ordered items. As with your usual cart, you can edit the basket to swap selections or add more items. Users can access the beta version of the cart assistant by simply tapping the purple cart icon in the Uber Eats app.

While it has a simple functionality, Uber said in the release that it is only an “early step” in how Uber Eats incorporates agentic AI to solve “practical problems.” Of course, the company isn’t new to using AI in its offerings; it has used AI to power features across both its ridesharing and delivery services for years, including dynamic pricing, routing, and personalization.

Other food delivery services have developed similar technology. For example, in December, OpenAI and Instacart deepened their partnership to bring fully integrated grocery shopping into ChatGPT via the Instacart app. With the app, users can use AI to add items to the cart with simple prompts, review the cart, and place the order through the ChatGPT Instant Checkout feature.

Our Deeper View

This release highlights AI's continued pursuit of optimizing everyday life. Features like Uber's Cart Assistant use AI to make daily tasks even more seamless, building on processes that were already designed for convenience. Just a decade ago, the ability to order food from an app would have been considered a tremendous shortcut and a productivity gain. This raises the question: when is optimizing and streamlining not necessary, and where does the demand for optimization end? Also, what are we trading off in the pursuit of frictionlessness? That said, I'm still likely try this feature, since it seems useful and simple.