penAI and Anthropic were already creating buzz from their Super Bowl ads before the big game even happened. But then came the plot twist: newcomer ai.com made the biggest splash.
During the fourth quarter of the game, ai.com ran a thirty-second minimalist ad inviting users to create an account, simply saying, “AGI is coming. Get your @handle now.” While the call to action was clear, the product’s purpose was incredibly vague.
So what exactly does ai.com offer users? The founder and CEO of Crypto.com, Kris Marszalek, has now founded ai.com, a new AI platform positioned to stand out from competitors by focusing solely on AI agents that can tackle a wide range of tasks for anyone, regardless of technical proficiency. The AI platform was announced in a press release, with the official launch scheduled for after the commercial.
“The key differentiating feature is the agent’s ability to autonomously build out missing features and capabilities to complete real-world tasks,” said the company in its release. “Such improvements will subsequently be shared across millions of agents on the network, massively increasing the utility of each agent for ai.com users.”
When the commercial aired, so many people rushed to the website that it crashed. Marszalek took to X to say that while the company was prepared for scale, it was not prepared for the “insane level of traffic” it received.
Once users create their handle, they can immediately get started building their agent in what the company advertises is “going from zero to AI agent in 60 seconds.” The company touts that soon these agents wil be able to do advanced tasks such as trading stocks and “even update their online dating profile,” while remaining private and “under the user’s control.”
The “ai.com” domain was purchased in April 2025 for an estimated $70 million, believed to be the largest domain purchase in history, paid to the seller in cryptocurrency, according to the Financial Times. Additionally, Super Bowl ads themselves cost $8 to $10 million.
Marszalek, however, is no stranger to building a user base through elaborate marketing, having garnered over 150 million Crypto.com users since its 2016 launch through expensive strategies involving celebrity endorsements and partnerships with major organizations, including a $700 million deal to rename the Staples Center to the Crypto.com Arena in 2021.