rok wants to be taken seriously. So instead of letting X users generate endless nudes on the fly, it’s building enterprise tools.
On Friday, Elon Musk-owned social platform X limited the language model’s image generation and editing capabilities to paid users after facing backlash for its use to easily create and proliferate sexualized images.
The move comes as Musk’s AI firm makes its initial foray into business and enterprise use cases:
- In late December, xAI launched Grok Business and Grok Enterprise plans, aiming to convince customers that it’s ready for the big leagues. The plans offer scalable access to Grok 3, Grok 4, and Grok 4 Heavy, protected by what the company calls “Enterprise Vault,” or an encryption layer that’s isolated from other customers.
- On top of that, xAI is reportedly working on a tool called Grok Build, a vibe coding agent, and an upgrade to its Grok Code tool, according to TestingCatalog.
It makes sense why Grok is targeting business applications. Enterprise is the primary way that model providers are seeing returns on the billions they’ve poured into developing their massive large language models. Anthropic, for instance, has eked far closer to turning a profit with its enterprise focus than competitor OpenAI. Vibe coding tools like Lovable and Cursor, meanwhile, are raking in funding and revenue. Seeing how much these firms are swimming in cash, Musk’s eyes probably turned into dollar signs.