Meta has had a turbulent month: viral wins with its Muse agent and new products, fresh security breach reports, and now a new push into enterprise.

On Monday, Meta unveiled its Meta Enterprise Platform, which the company describes as a way for businesses to use AI to grow and transform. The platform packages the company's current offerings, including the Muse agent, Meta Business Agent, Muse API, and Muse Code, into services that organizations and developers can implement for business use cases.

While details of what this will actually look like are scarce, in a blog post, Meta founder and CEO Mark Zuckerberg disclosed that Chirantan "CJ" Desai will lead the effort, joining Meta as Chief Enterprise Platform Officer. He will be leaving his position as CEO and president of MongoDB, and his prior experience includes leading teams at Cloudflare and ServiceNow.

Acknowledging how crucial privacy and security are to enterprise data, Zuckerberg reassured the public, saying, "As with Muse, security and privacy are built into Meta’s enterprise products from the outset." Considering the many reports circulating about Muse breaching people's privacy, that comparison could not have come at a worse time:

• YouTuber Matt Robb shared on Threads that Muse handled his Facebook Marketplace listing, accepted a lowball offer, divulged the user's address, and the interested buyer even showed up at the user's place. Meta's Superintelligence Labs' David Singleton responded to the Thread post, saying Meta would look into it.
• In another incident, after a user's Muse was acting slowly and strangely, the user posted about the incident, saying they thought it had been hacked or injected. Singleton answered on the thread, clarifying that it was not and that the hallucination making it seem that way was due to a bug.
• Tech writer Jason Aten reported that Muse accessed his iMessage when unauthorized. Singleton responded that Muse can only read if it is given access, clarifying that: "The Messages integration in Muse's Mac app is opt-in." Aten says in the article that he did not opt-in, and that even if he did so without realizing it, it is still an issue.

Perhaps the most alarming report of them all is that Meta was testing a "human concierge" feature for its Muse platform, in which human contractors would handle basic phone calls, such as booking haircuts or getting price quotes, that are placed through Muse. Employees expressed concerns about unintentionally sharing sensitive information with contractors, and another employee saw in a transcript that the human contractor made a racist remark during the call made on his behalf with an internet and cable provider to negotiate his bill. Meta has since acknowledged that "it was a miss" and that it "rolled back this feature," according to the report.

Our Deeper View

From a purely financial standpoint, the timing makes sense. It's no secret that the real money in AI lies with enterprises paying for organization-wide subscriptions, a playbook Anthropic has executed better than any other company. And with Meta's Muse agents going viral, now is the moment to compete for that audience, especially since Meta's marketing has succeeded by making the product feel accessible to everyone, regardless of AI expertise. I suspect that will appeal strongly to organizations that want assurance that, if they invest heavily, their employees will actually use the tool and get the most out of it. But overlooking the latest red flags around Muse would be short-sighted. Meta has a challenging history of compromising its users' security and privacy, and the new reports only reinforce that reputation. While individual users may be able to overlook it, the risk for enterprises is likely too high, as a single leak could expose trade secrets and cost companies millions or even billions in fines or reputational damage.