hile AI video generators like OpenAI's Sora, Google's Veo, and Kling are best known for creating "AI slop" that people text to each other for laughs, there's real money being made by AI video generation in the enterprise.
Case in point: Enterprise AI video platform Synthesia has raised $200 million in Series E funding, bringing its valuation to $4 billion.
Announced Monday, the round was led by Google Ventures, with participation from former Sequoia partner Matt Miller’s fund Evantic and VC firm Hedosophia. The round nearly doubles the company’s previous valuation of $2.1 billion just 12 months ago. Snythesia announced in Q2 2025 that it had reached $100 million in ARR.
Unlike other generative video platforms that target a broad audience, Synthesia is targeting enterprises in need of content for upskilling, internal knowledge sharing, and rapid ways to update workforces on new products, regulations, and safety policies. It can be a boon for internal training videos.
In the company’s announcement, Synthesia co-founder and CEO Victor Riparbelli said that the funding will support the company’s core principles: Bringing the cost of content creation “down to zero” and using AI to create videos that are actually engaging for teams.
- The next step for Synthesia’s vision is going beyond “static, one-way content,” verging into conversational AI agents designed specifically for organizational upskilling and education, the company said.
- These agents, capable of answering user questions, role-playing scenarios and offering personalized explanations, give users a more human-like experience, the company noted.
Imagine an interactive AI of a company executive that can answer questions and respond to employee queries using a database of answers. That's where this is heading.
Synthesia is hitting the nail on the head of two of AI’s biggest markets: Agents and visual AI. Sora and Veo have captured the industry’s attention by creating increasingly realistic content. Agentic AI, meanwhile, completely swept the market over the past year, making headlines at every major tech conference and becoming a focal point for practically every Big Tech and AI firm. Breaking these tools out of the pilot phase means assigning them to the right tasks. Synthesia, it seems, sees workforce education as ripe for the taking.
“Market opportunities like this do not come along often,” Riparbelli said. “We are at a unique point in time where technology enables agents that can truly understand and respond, and where enterprises are under unprecedented pressure to reskill and upskill their workforce.”