As AI chatbots continue to tap into external tools and applications to expand their capabilities, Canva is deepening its integration within ChatGPT.

On Thursday, Canva announced that ChatGPT users can connect their Canva Brand Kits to the chatbot. This means that, in addition to using natural language to create designs in ChatGPT, those designs can now be automatically aligned with the company’s branding and style guides.

“By bringing Canva’s design model directly into ChatGPT, we’re changing the notion that 'AI-generated' has to mean 'off-brand,'” said Anwar Haneef, GM & Head of Ecosystem at Canva, to The Deep View. “This is a whole new way of interacting with visual brand identities, turning them into a living participant in your daily workflows, which increasingly rely on AI assistants.”

This update is especially timely, as more users are turning to Canva after using ChatGPT. Canva shared that it is seeing a 60% month-over-month increase in usage of its MCP connectors in ChatGPT, Claude, and Microsoft Copilot, with the Canva MCP Server creating over 12 million designs across those chatbots.

Furthermore, SimilarWeb data found that Canva ranked in the top 10 sites receiving the most referrals from AI assistants in Tech, Search, and Social Media, with 5 million AI referrals and 4.9 million ChatGPT referrals, highlighting how embedded AI has become in people’s workflows.

This new brand kit feature could benefit working professionals using ChatGPT to build company materials, from internal presentations to public posts. The Deep View’s own designer, Lucas Crespo, said he sees the potential for the update to save time in people’s workflows.

“I think this sounds really interesting for building up a system that then the whole team can use,” said Crespo. “It is a way to open the time for designers to focus on higher impact work, while leaving the seeds and systems in Canva, and letting non-design team members pull from there, and making other departments more empowered to get designs.”