s rival Anthropic rakes in enterprise accolades, OpenAI has taken its latest swing at the business market.
On Thursday, the AI giant announced OpenAI Frontier, an orchestration platform for enterprises to build, deploy and manage AI agents “that can do real work,” the company said in a blog post. Along with the launch, OpenAI announced several enterprise partners already using Frontier, including HP, Intuit, Oracle, State Farm, Thermo Fisher and Uber.
With Frontier, OpenAI aims to address the “opportunity gap” between the models’ capabilities and how teams actually use them. To do that, however, models need to be taught the way human coworkers are. That means giving agents a lot more access.
- The platform aims to break agents out of isolated use cases by giving “AI coworkers” increased context, onboarding and feedback. For instance, it connects to siloed data warehouses, CRM systems, ticketing tools and internal applications, the company noted.
- OpenAI said that Frontier works with organizations’ existing systems and agents, rather than reformatting their tech stacks and abandoning the agents they already have deployed, even if they were built outside of the OpenAI ecosystem.
To put it simply, the more access you give these agents, the more they can do. OpenAI said these agents can reason over large amounts of data to complete complex tasks, including working with files, running code and using tools. Though Frontier assigns each of these agents an identity, it also sets clear boundaries on what they can and cannot access.
OpenAI’s platform puts it in direct competition with ServiceNow, Salesforce, UiPath, Airia, Kore.ai, and IBM. Even though it has existing partnerships with several of these companies, the launch of Frontier signals that OpenAI’s still wants to weave its way into the enterprise.
As is often the case in enterprise partnerships like these, OpenAI is likely to offer a base layer of capabilities that provides plenty of value, but then hand off customers with more complex or industry-specific requirements to partners with more robust and more custom solutions.